We’re three busy dads. Coffee fuels our lives. On any given weekday, we’ll have a cup before the kids wake up, take another one for the morning commute and grab one or two more at work. Counting weekends, that’s almost 1,000 cups of coffee a year for each of us!
As New Yorkers, we work and live on the go. We seldom drive, which means having to carry everything with us that we need for the day. When you’re battling morning rush hour on the subway, biking to work, or pushing a stroller around, adding a bulky travel mug to the equation just isn’t an option.
Unfortunately, like most people, we often end up choosing the convenience of a disposable cup over doing the right thing for the planet.
A few years ago, the three of us were on a coffee break near work. We began talking about the disposable cups in our hands and how Americans toss 58 billion disposable cups annually. Aware that we were contributing directly to that staggering number, we decided to do something about it.
Excited about our idea, we got to work. Three years after that initial brainstorming session, the Stojo Pocket Cup was born (launched on Kickstarter as the Smash Cup, name later changed). It was the world’s first ultra-portable, leak-proof reusable cup.
Since 2015, we’ve produced and sold nearly 200,000 cups, which means millions of disposable cups not reaching our landfills.
In May, we will be launching our second product, the Stojo Biggie (16 oz). It's a reusable coffee cup that comes with a straw, making it perfect for hot and iced beverages (or for keeping those pearly white white).
We are proud of our innovations. We love using them and know that you will too!