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When we started to look for a collapsible coffee cup back in 2011, we came across the BetaCup contest website launched in 2010 (www.betacup.com).
We reviewed all the concepts, but none of them did what we were setting out to do. It was a bit intimidating because we weren't designers and a lot of the competitors were designers and engineers. Still, we knew that our envisioned cup was exactly what we wanted and no one seemed to be working on anything like it.
Since then, we learned just how hard it is to develop a product from scratch. Especially something that you have zero experience with (like collapsible silicone cup design). But at the same time, it's been an amazing, life changing experience.
We wish we could somehow get Starbucks attention and convince them to test our Stojos in some of their shops. We are a small company, but we've shown that we can innovate and execute on our vision. Imagine if we could somehow get into 23,000 Starbucks stores worldwide... and if every shop sold 4 cups a week... that would be 4.6 million Stojos... which (assuming each Stojo toting customer drank 1 cup per day) would be enough to prevent 1.7 billion cups (about half of all Starbucks annual disposable cup waste) from entering the waste stream!
That's a game changer!
We’re three busy dads. Coffee fuels our lives. On any given weekday, we’ll have a cup before the kids wake up, take another one for the morning commute and grab one or two more at work. Counting weekends, that’s almost 1,000 cups of coffee a year for each of us!
As New Yorkers, we work and live on the go. We seldom drive, which means having to carry everything with us that we need for the day. When you’re battling morning rush hour on the subway, biking to work, or pushing a stroller around, adding a bulky travel mug to the equation just isn’t an option.
Unfortunately, like most people, we often end up choosing the convenience of a disposable cup over doing the right thing for the planet.
A few years ago, the three of us were on a coffee break near work. We began talking about the disposable cups in our hands and how Americans toss 58 billion disposable cups annually. Aware that we were contributing directly to that staggering number, we decided to do something about it.
Excited about our idea, we got to work. Three years after that initial brainstorming session, the Stojo Pocket Cup was born (launched on Kickstarter as the Smash Cup, name later changed). It was the world’s first ultra-portable, leak-proof reusable cup.
Since 2015, we’ve produced and sold nearly 200,000 cups, which means millions of disposable cups not reaching our landfills.
In May, we will be launching our second product, the Stojo Biggie (16 oz). It's a reusable coffee cup that comes with a straw, making it perfect for hot and iced beverages (or for keeping those pearly white white).
We are proud of our innovations. We love using them and know that you will too!