Stojo Stories

Machete, a conscious jewelry and accessories brand founded by Jennifer “JJ” Matchett, was created out of her inability to find the perfect pair of tortoise hoops. She ended up creating the first pair in Atlanta, Georgia from deadstock Acetate sourced at a secondhand store. A few years later, Machete has expanded to hair accessories, eyewear and tech accessories--all made from cellulose Acetate, a natural and renewable material made by extracting cellulose fibers from cotton and wood pulp. We spoke to Jennifer about the brand’s journey.  What inspired you to start making your own jewelry? At the time I was collecting...

Mikuna is introducing the US to Chocho, a plant-based protein source grown exclusively in the Andes. Chocho is one of Ecuador’s most traditional foods and is known for having a high protein content. Usually grown alongside a variety of crops to support soil biodiversity, Chocho is a new alternative for plant-based protein powders that helps support local Andean farmers. We spoke to Founder and CEO of Mikuna, and fifth-generation Ecuadorian farmer, Ricky Echanique about the superfood crop, his Ecuadorian heritage, and regenerative agriculture.  Where does the name “Mikuna” come from? The name comes from Kichwa, an ancient pre-Inca language spoken...

Santos by Monica, founded by Mónica Santos Gil in Brooklyn, is a label of hand-crafted, made-to-order bags made from materials like vegan leather made from cactus flowers, recycled fabric, organic cotton and deadstock vintage hardware. Cactus leather was chosen because of its efficiency and climate-friendliness - it grows solely on rainwater, which means that no irrigation is needed (⅕ of the water needed for regular leather!), it has CO2 sequestering capacity, and it is biodegradable and partly recyclable.

Goldune is a new online marketplace for sustainable goods for the home, life, and personal care. They partner with small sustainable businesses that can’t afford to thrive in traditional retail, give products a clear ranking on its carbon footprint, and include an ‘end of life’ section on each product page, which gives you an understanding of how long the product will exist on this earth. They even have a buyback program that allows you to sell back select used products to resell at a discount as secondhand on their website.